Course Outline of Basic SEO COURSE

1. What Is Search Engine Optimisation?
   1. How Search Engines Work
   2. Ranking
   3. How Searchers Work
   4. Directories
   5. Website Architecture
2. How to be Search Engine Friendly
   1. Managing Spiders/Robots
   2. Rewriting Pages
   3. Subdomains
   4. Theme Pyramids
3. Guessing the Google Algorithm
   1. SE-Specific Ranking
   2. Ranking Indicators
4. On-Page Factors
   1. Originality
   2. Fresh Content
   3. Writing for Humans
   4. Latent Semantic Indexing
   5. Coding the Page
   6. Images
   7. Cascading Style Sheets (CSS)
5. Off-Page Factors
   1. Right and Wrong Ways to Link
   2. What is an Authority Site?
   3. TrustRank and Worthless Links
   4. Quality Directories
6. Performing Search Engine Optimisation
   1. Ethics in SEO
   2. Planning the SEO Process
   3. Site Audit
   4. Keyword Research
7. Implementation
   1. Sitemaps
   2. URL Submission
   3. Deprecation of Directory Links
   4. Hitting the Link Wall
   5. Geo-Targeting
   6. How to Address a Copyright Violation
8. Advanced Content
   1. Understanding Google
   2. Google Patents
   3. How to Avoid Duplicate Content
   4. Proxy Hijack
   5. Crawl Rate Issues
   6. Canonical Problems
   7. Recovering from Supplemental Results
   8. Filters, Not a Sandbox
   9. Paid Links
   10. Understanding Yahoo
   11. Understanding Windows Live Search (was MSN)
   12. Other Minor Search Engines
   13. Advanced Keyword Research
   14. Website Ecosystem
   15. Social Media
   16. Press Releases
   17. SEO for Blogs
   18. SEO for Content Management Systems
   19. SEO for Forums
   20. SEO for Local Search
   21. SEO for Mobile Search
   22. SEO Tools
   23. Domain Names
   24. IP Addresses
   25. Risky SEO Tactics
   26. How to Hire a Good SEO
   27. Finding SEO Work

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